Project Overview

The development will provide new retail uses and public realm improvements to the area, with active frontages that are accessible from both Wembley Hill Road and South Way. The Wembley Hill Road retail layout is designed to take into account the raised north west corner elevation of the site, while at lower level the South Way frontage is double height and accommodates an upper level communal gym and cinema.

Above the retail uses, 198 residential units are accommodated in two buildings orientated north-south either side of a communal garden at the podium level. Over 20% of the accommodation is affordable in Social Rent and Shared Ownership tenures.

The building to the west, on Wembley Hill Road is 10 storeys above podium level, reflecting the transition between the lower buildings to the west, whilst the building on South Way to the east is 21 storeys above podium level to reflect the progression of height towards Wembley Stadium to the east.

The development site is located within a cluster of existing and consented tall buildings and falls within the perimeter of three areas identified in the Wembley Area Action Plan that recognises the importance of the visual and physical connection between the High Road and the Stadium Area.

Architecturally, the lower floors are distinguished by corbelled brick panels and cranked brick piers that form the ‘feet’ of a brick grid façade, the spacing of which changes with height and articulated with projecting brick edged balconies with curved corners.

Parmarbrook were appointed to provide Structural and Civil Engineering, below ground drainage and external works services.

Project Team

Client: Red Partnerships

Architect: CZWG

Key information

198 residential units

10 and 21 storeys above podium Level

Located next to Wembley Stadium